High-Level Meetings — Sanitation and Water for All
The World Bank Group, UNICEF and Sustainable Water for All organized high-level meetings in Washington with finance and sector ministers from around 50 countries "to engage in policy debate, exchange lessons learned and hold each other mutually accountable for progress on improving access to sanitation and drinking water for all". The meeting also brought together Jim Kim, president of the World Bank, Antony Lake, executive director of UNICEF, the Honorable Kevin Rudd, chair of Sanitation and Water for All, and Matt Damon, co-founder of Water.org.
The World Bank requested our collaboration to develop and design the presentations of some key speakers. Our role was to refine the key messages, suggest wording, design a suitable visual, and to fit the result in the SWA template. The engagement lasted about three months in total.
In this example, the content of the slide remained the same, and we improved on the visual.
The text and content of certain slides were reduced to focus on what the visual could convey best, leaving much of the content to the speaker.
In some cases, it meant removing all details from the page, to keep the focus of the audience on the speaker rather than providing a complex slide that would compete for their concentration.
In the case of the slide below, the client wanted a stronger visual to show the funding gap. The dollar signs are to scale with the actual numbers, that is 14 in green and 86 in red outline.
In this case, the visuals were a distraction that did not convey the widely varying scale of the funding needs and opportunities. In the redesigned version, the two potential sources of funding (concessional and private) are shown by squares to scale, presenting better how suited they are to meet the investment requirements in the center.
The visual and the animation convey that policymakers can choose the proportions in which either of the two financing options are applied, in relationship to one another. The button would move on a click from the presenter.
Here are some quotes from client representatives after the meetings:
There were also positive reactions on social media on the presentations themselves
Here are more pictures of the event showing the slides.
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